Blog Post

Join George and the Deft Team at the 11th Annual Medicare Marketing, Sales & Product Summit
by Catherine Mandler


Are you going to Nashville for the RISE conference in March? Join Deft Research’s Senior Vice President of Client Services, George Dippel, on Monday, March 12th at 9:00 am for a presentation on Medicare Member Shopping & Switching Trends. 


Identify Medicare Buying Trends. Personalize Products. Engage Members. Drive Sales.

Top reasons to attend:

  • Learn to align marketing and sales with the digital and buying behaviors of the current Medicare beneficiary
  • Join an interactive discussion on the highs and lows of AEP 2017 to inspire new ideas for 2018 and beyond
  • Bring your product and market presence to the next level with critical tools to improve your plan’s position
  • Understand how to leverage marketing strategies to improve Star Ratings
  • Choose from four tracks that focus on marketing, sales, product development and consumer engagement

Attend George Dippel’s Featured Session: Medicare Member Shopping & Switching Trends, Engagement & Buying Habits for Your 2018 AEP Marketing

  • Reach Medicare beneficiaries effectively
    • Segment your prospects by understanding what Medicare product they’re most likely to purchase
    • Message prospects properly by understanding their goals and motivations
  • Understand the Medicare customer journey in your market
    • Engage with prospects in their channel of preferences
    • What’s the role of Agents during the member’s shopping phase?
    • How do Agents prioritize lead pipeline?
    • Positioning provider network in the sales process
  • Increase response rates by targeting prospects most likely to switch
    • How do you identify members that may switch to or leave your plan?
    • How do you reach niche segments?

RISE (Resource Initiative & Society for Education) Vision:

To build a community and an educational system that promotes successful careers for professionals who aim to advance the quality, cost and availability of health care.

RISE (Resource Initiative & Society for Education) Mission:

The RISE Association is a national association dedicated to supporting the health plan and provider organizations involved in the healthcare reform movement, particularly those involved in the government programs markets such as Medicare Parts C & D, Affordable Care Act health insurance exchanges, special needs plans for dually-eligible individuals, Medicaid plans for needy populations, Accountable Care Organizations and MACRA initiatives. To learn more about RISE and to join, visit us online:

Learn more about Deft’s Senior Market Insights Service.

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