In a market where 39% of ACA consumers have some intent to seek a different insurer when they get the next chance, improving member experience is more important than ever.
According to Deft Research, ACA consumers are eager for more information to help them assess value and make more informed health insurance decisions. Our 2016 Individual Market Member Experience Study found that when an individual feels their insurer has provided them with high quality information that is relevant and easy-to-understand, they are more likely to want to stay with their current insurer.
5 strategies for using consumer insights to improve the health insurance member experience:
Health insurers who gain a deep understanding of what matters most to which consumers and refine their retention strategies accordingly will be well positioned to retain their members in the fall.
Contact us today to learn more about our Member Experience research capabilities and how they can help improve your bottom line.